Yeah, as a Certified Brake guy I have sanded pads before, usually only after the rotors were turned to allow for proper break in. That was the first thing I did to the clutch shoes, however it did not help.
I was thinking of reversing them, I know this clutch works in a similar fashion as a Self energizing drum brake system on a car. When you apply the brakes, the shoes will grab and rock forward causing the shoes to energize and grab harder with little to no effort from the hydraulic system therafter. I am assuming that, having the friction material on the shoe backing plate offset has some benefit into helping the shoe lock once the centrifugal force is met..
When looking at the shoes and having them flipped, I would think they would bite harder due to the fact that the friction material is closer to the leading edge of the backing plate, this would engage the clutch quicker, but on the same note wear the clutch quicker. If you install Self Energizing shoes backwards on a car, they will lock prematurely, so this same theory should work on the centrifugal clutch.
Oh yeah, clutch bell looks great still, no grooves or discoloration.