Pressure needs to build up to pump the nitro fuel around.
This normally happens 2 ways:
1. There's a primer bulb on top of the tank - like on the LST.
2. With the glow igniter on the plug, the rotostart in position, PUT YOUR THUMB OVER THE EXHAUST for a few rotostart cycles - you should see the fuel pump into the engine. Once it's there, take your thumb off, or you'll flood it.
It should start now!! Heat cycle the engine - run a tank through then let cool down; run another tank through, then let cool down.
Follow manufacturer's instructions. HPI talk about idling the first 1 or 2 tanks, where Traxxas talk about RUNNING GENTLY ON VERY LOW THROTTLE - you can't but with nitro - it's not Petrol - YOU MUST, to bed in the piston and cylinder without trashing them.
Al.