Took the car out today, built myself a nice street circuit using miniature traffic cones, got my video glasses ready to shoot the whole thing and what do ya know, damn thing refused to start

)) With choke on, it popped exactly on the 3rd pull as it always does and then with choke off it started exactly on the 4th pull, as it always does. However, instead of reving a little higher (i use an idle up on my radio that keeps the throttle at ~10% to start it easier) it just started "coughing" so to speak, like it was only igniting every 3rd rotation or something like that. It did that for 1-2s tops and the revs kept going down and down until it died and that was it, couldn't get it to fire after that.
What do you guys think? From my (rather limited) experience it sounds like maybe the spark plug died.